Logo for church bookkeeper

My sister was starting a new side business and asked for help with her visual identity. The business was to provide bookkeeping services specifically for churches with the selling point that it was part of the pastor’s job to be a diligent shepherd.


Bookkeeping is a crowded field, so we needed to help her be distinctive. She also wanted to have it reflect her personality. We rejected a lot of obvious icons related to shepherds, instead focusing on the sheep. We gave her a bow and big hoop earrings and some seriously glam glasses to reflect my sister’s girly side balanced by a more serious font.